The threats of these in all 4 plays of act one Essay Example for Free

The threats of these in all 4 plays of act one Essay In this essay I will be portraying many different acts of emotion. Love and kindness can come very easily, but its just as easy to endanger and threaten it. Each of my paragraphs will represent a different play. The first play is called Love is a many slendoured thing by Alan Bleadsale. Its about two teenagers, Mickey and Dawn, who are set a project by their English teacher in which they have to work as a pair. Their target is to find out what young love means to a number of people. Mickey has intended to spend his time watching his team Liverpool play at home. Mickey, throughout the play remains cynical towards Dawn and all girls. This is probably him feeling inadequate compared to the more mature and more confident Dawn. This is shown on the first page when Mickey says, He made us sit next to a girl. A girl! Urgh! This instantly shows his scepticism and curiosity towards the other sex. Later on Dawn and Mickey are having an argument about boys being less mature than girls. This is when Dawn makes a very significant remark, No one in their right mind would fall in love with you. This instantly sets alarm bells of in the readers mind. This shows that Dawn has very intermit feelings towards Mickey and is trying to hide them. When the interview about young love falls on Dawns divorced Sister Janet, the growing bond between Dawn and Mickey is threatened. Janet sarcastically states, Young love? You want to know about young love? Ill tell you about young love. Its all lies, from beginning to end. That was a crucial point in the relationship between Dawn and Mickey. Later on Mickey is trying to get out of the whole reporter act, in order to go to the game. Surprisingly Dawn offer to go with him. At first Mickey is resentful but soon finds out she is also a Liverpool supporter. This is a major leap in their relationship. Near the end Dawn admits her love towards Mickey. As expected Mickey receives a massive shock and runs of. In the end they both accept it. Their love for each other. The next play is also about the relationship between two people, but in a very different mood. It is called On the face of it by Susan Hill. Set in an old mans garden, it is about a fourteen year old boy, Derry, whose face has been badly disfigured in an accident. He climbs into the garden, trying to escape the harsh realities of life. He then comes face to face with the old man, Mr Lamb. He expects him to be put of by his face (as most people are), but instead he engages Derry in a conversation about a variety of things. Mr Lamb isnt startled at all by Derrys face. This reaction is very kind but also much unexpected. Derry is at first suspicious and bitter, thinking Mr Lamb is only changing the conversation. Gradually though as the old man reveals that he to is handicapped (he lost a leg). He starts asking Derry many unexpected question. Always showing kindness. Derry then begins to relax and admits that hes enjoying his time with Mr Lamb. He still remains somewhat cautious, but Mr Lamb has given him a new confidence and enthusiasm for living. Derry then happily volunteers to help pick Mr Lambs crab apples. Instantly Mr Lamb tells him to instruct his mother where he is (because it was getting late). As he arrives home he explains about the eccentric old man. She instructs Derry to stay at home, Derry replies with some very powerful words, If I dont go back there, Ill never go anywhere in this world again. His mother is the obvious threat between Derry and Mr Lamb relationship. He runs back to the garden only to find that Mr Lamb had got the ladder and begun picking the apples, fallen and died. Derry is isolated by his disfigurement and is bitter about his fate. Mr Lamb is also an isolated, old solitary man. From Mr Lamb Derry learns to have a positive attitude to life, and at the same time gains confidence within him. We are left to ponder whether what Derry has learnt will be undone by the old mans death. The next plays called Mr Bruin who wants drove the bus by Don Haworth. This has more of a light hearted theme to it. Kindly Mr Bruin drives a bus which, every day makes a circuit of a number of villages, picking up school children and taking them to school in the nearby town. So kind is Mr Bruin that he gives lifts to those who need them. Here Mr Bruin explaining to the headmaster about picking up pedestrians, This poor old chap at Bench Road ends.. The headmaster then states, But it is against regulations to give lifts. He is also kind enough to wait for the kids who are late. This immense kindness is what is threatening his job. The result in all this is that the bus is getting to school late, meaning the kids miss part of the school day. Mr Bruin shows his kindness when he takes up the case of an overweight boy. He took him to the headmaster to find out if the child could do different things in certain lessons. Take woodwork, Fatty Foggon always hits things to hard or bends up breaking things due to his size. Mr Bruin wants him to be normal and do more constructive things with his time. Under pressure from a local councillor, the director of education and parents, the headmaster tells Mr Bruin to drive faster and keep better time. His subsequent speeding only brings in more complaints, but his final undoing comes when he dresses up as an elephant as part of an advertising stunt at the local supermarket. For this last act he is deemed irresponsible and is fired. Being the kind person he is, he walks away without a fuss. The final play is called Our day out by Willy Russell. Its about a school outing for a progress class in Liverpool. This is set in the inner city of Liverpool, a concrete jungle. The class were being taken to Conway in north Wales. In charge of the pupils is easy going Mrs Kay. Fearing what may result from her tolerant attitudes, the Headmaster sends the very uptight and strict Mr Briggs. Throughout the play theres a contrast of reactions between the two teachers towards the childrens behaviour. There are countless incidents with the children for example, staling sweets and animals from a zoo and a cafi and later gallivanting around at Conway castle. There are many other relations apart from the running battle between Mrs Kay and Mr Briggs. For example, the relations between the two younger teacher and the older boys and girls. Also the pressing problem of Carol, the girl to whom life offers so little in inner city Liverpool that shes prepared not to go back. Its her threatened suicide that brings out a new Mr Briggs, a kinder and more fun person. At the end of the trip Mr Briggs learnt a far more important lesson than the children, he learnt to live.

Homer, Alaska :: essays research papers

Where the land ends and the sea begins Homer is the hub of the lower Kenai Peninsula of Alaska, an area incomparably rich in natural wonders and recreational possibilities. The Kenai Peninsula is an Alaska in miniature, a combination of mountain and meadow, coastline and island. The backbone of the peninsula is the Kenai Mountain Range, which separates the rolling hills and salmon streams from the Gulf of Alaska and cradles the 1,000 square mile Harding Icefield, a trackless inland ocean of 3 million-year-old ice. Around Homer, rolling hills and ridges overlook Kachemak Bay and Cook Inlet. Bears, wolves and moose roam the uplands; dozens of species of birds gather each spring to feed on the mudflats at the head of the bay. Until the early 1950s, Homer was accessible only by boat, airplane or driving the stony beach from Kenai. Paved road now strings together the coastal towns of Ninilchik, Anchor Point and Homer, affording impressive views of volcanic Mount Iliamna, rising more than 10,000 feet above the sea, and Mount Redoubt, which became active again in 1989 after a couple decades of slumber. Across Kachemak Bay, fabulously rich in marine life, mountains, glaciers and steep-walled fjords dramatically drop into the ocean. When wrapped in mist, the thick stands of spruce and hemlock lend an ethereal air to the secluded coves and bays. Seldovia, Nanwalek and Port Graham are ensconced in such sheltered recesses at the tip of the peninsula. The Southern Peninsula offers visitors an unparalleled blend of the wild and the picturesque, of vigorous life amid immemorial beauty, where glimpses of an eagle soaring, a salmon charging the rapids, or a sunset burnishing the mountain crests leave impressions that can never fade. Homer's population has grown to nearly 5,000 people, and the city serves as a trading and service center for nearly 10,000. It has a modern hospital, newspapers, public and commercial radio stations, a movie theater, thriving commercial and sport fishing fleets, and a high school that was honored in 1989 as one of the best in the nation. The Kachemak Bay area is the arts capital of South-central Alaska. An impressive group of professional and amateur artists provide residents with art shows, dance, music and drama throughout the year. The Homer Council on the Arts also regularly brings nationally- and internationally known performers to Homer. The area's major industry is commercial fishing, which pumps nearly $30 million a year into the local economy.

Botox: Almost Trouble-Free New Faces

Botox: Almost Trouble-Free New Faces Synopsis The Botox case illustrates the accidental success of a product developed for an entirely different purpose. Originally, Botox was used in the treatment of crossed-eyes, but ophthalmologists quickly learned that it would also erase wrinkles and frown lines around eyes. It wasn’t long before doctors across the United States were using Botox for treating wrinkles even though Allergan could not promote the product for this use.The case discusses the advantages (fewer frown lines) and disadvantages and side effects (drooping eyelids and the need to repeat treatments) of Botox; explains what the product is; lists potential target markets; selling of the product at â€Å"Botox parties†; use of Botox treatments to attract customers to resorts; Allergan’s marketing of Botox once it was approved for cosmetic purposes and the use of Botox to support the new strategy of Allergan to become a major player in the pharmaceuticals ind ustry.It closes with the observation that the formula for Botox is one of the most closely guarded product secrets in the world—along with the formula for Coca-Cola. The case is especially useful for discussing added value and the creation of customer satisfaction.It raises questions about the difference between needs, wants, and demands; what constitutes value; is useful for illustrating the difference between a marketing oriented company (Allergan after Botox) rather than a non-marketing oriented company (Allergan before Botox); the potential benefits of marketing and raises questions about societal marketing (should Botox be promoted for cosmetic purposes? Should it be sold through parties? ) The case can also be used to illustrate relationships in the marketing paradigm—between Allergan and doctors, Allergan and final consumers and doctors, and final consumers.Allergan’s marketing efforts are two-pronged in order to successfully promote to both markets. It i s important for students to realize the pivotal role of the doctor in this purchase process in which consumers do not buy the product directly. Teaching Objectives 1. To illustrate the effect of publicity on product success. 2. To raise questions about the differences between needs, wants, and demands. 3. To challenge students to define added value and how it relates to consumer satisfaction. 4. To demonstrate the importance of target market selection (not just for women! ). . To illustrate the marketing of a pharmaceutical product and the importance of the doctor in the marketing process. 6. To illustrate consumer-oriented marketing. 7. To raise questions about the social impact of a marketing success such as Botox. 8. To illustrate the role that marketing plays in the development of company strategy. Answers to Discussion Questions 1. What are the needs, wants, and demands of consumers for Botox products in its dif- ferent treatment markets? What value does Botox deliver in each m arket? How does value affect the price for Botox?The use of Botox for ocular treatment illustrates a classic need. The consumer has a defect that needs treatment. When used for crossed-eyes, the product not only has strong physical properties, but social properties as well. Patients can see better, but they may also feel much better about themselves as their appearance improves. This can have a strong impact on their ego and social needs. Of course, this also illustrates wants. People with crossed eyes can still read and function. The want here is not that they will expire from lack of the drug, but that they want to look better and feel better about themselves.The value of this is undeniably high. What probably constitutes the major portion of the value are the social and ego wants. One can live without it, but does one want to? Because the value is high, the price can be high. But in this market, insurance reimbursements may operate to lower the price that consumers are willing to pay. After all, they don’t have to have the product. Although there is need, want is also high. Botox for cosmetic purposes is quite different. This situation illustrates want. We can all live with wrinkles, but we want to be rid of them. Want drives the purchase process.Given American’s obsession with appearance, the value of improving appearance would be very high. Again this value would primarily be ego (I look better) and social (others think I’m younger). And one would pay for it. As the case indicates the cost of Botox is quite high and unlikely to be covered by insurance companies for cosmetic purposes. The Botox example illustrates want and need are quite different and they affect value. Unfortunately many U. S. consumers place a higher value on ego and social wants than physical needs which accounts for the run-away success of Botox. . When Allergan sold Botox as a specialty drug for ocular problems, what marketing management orientation was it employi ng? When it sells Botox as a cosmetic treat- ment, is it employing the same or a different orientation? One could argue that Botox as a specialty drug for ocular problems illustrates the product concept. The focus of the company was on eye and skin treatments. Thus, it developed products within those categories and sold them on a product need basis to doctors. The success of Botox cosmetic has forced the company to become more marketing oriented.The company is now focusing on target markets and developed promotional efforts aimed at final consumers as well as promotion to doctors. The company has found a new use for an existing product that lies outside their tradition product focus. 3. When doctors treat patients with Botox in their office, is that an example of a selling concept or marketing concept? When they hold parties for patients in private homes? The answer to these questions depends on what the Botox is used for and the motivations of the doctors.When doctors are prescribi ng Botox for ocular problems, this would seem to be the marketing concept because they are focusing on the needs of the consumer. The same could be said for Botox cosmetic. Parties, however, seem to be different. Here the doctor’s motivation seems to be on selling a greater quantity of the product. That resembles the selling concept. This is not a focus on the needs of individual consumers as treating individual consumers in the office would be. The goal seems to be to increase revenues by cutting costs and serving multiple customers at once. . Apply the concepts of customer lifetime value and customer equity to Botox. How do doctors and Allergan improve the way they manage customer relationships? Because customers need an on-going series of treatments, Botox has the opportunity to provide lifetime value over and over. The value added will depend on how well Botox continues to work and aging consumers’ desire to appear young. The efficacy of Botox over time is a proble m for Allergan. At this point, no one knows how Botox treatments will work over a period of years. Will their effectiveness decrease?Are there side effects, unknown at this time, to continued use of Botox cosmetic? Eventually, consumers may be more willing to live with their wrinkles and/or tire of paying for Botox. One advantage that Allergan has is that many consumers may only recognize the Botox name with the result that loss of efficacy will not affect sales of other Allergan products. Consumers may be quite willing to buy other Allergan products even if they become disenchanted with Botox. The issue of efficacy affects equity. If the brand does not continue to work, it loses equity over time. Equity represents the brand’s share of the consumer.If Allergan built a strong corporate brand, it could have more equity with the consumer who buys a variety of Allergan products. On the other hand, having individual brands for various products avoids negative brand carryover. 5. H ow does Allergan connect with its customers (doctors)? How does it connect with final consumers? How does it connect with the world around it? What could it do to improve these connections? Doctors: Allergan has beefed up its sales force to increase promotion to doctors and developed clinics in which doctors are taught the appropriate use of Botox.Final Consumers: It has increased advertising to final consumers. Allergan has developed Web sites that target both doctors and consumers. This is especially the case for Botox. When one goes to the Botox Web site, one finds information for doctors (more technical information on the product and how to prescribe it) and information for final consumers including how to find a physician—especially important because final consumers cannot buy the product directly. The site for consumers shows results, give beauty tips, and is fairly interactive as consumers have the opportunity to participate in surveys and polls and view the results.Th e information is much less technical and much more oriented to appearance. Global: The Allergan Web site (www. allergan. com) first pops up asking the viewer to pick a country. Choices are France, the United States, Germany, Japan, the United Kingdom and Canada. Although the Internet is a major means of promotion for Allergan and Botox stimulating demand from both consumers and doctors, Allergan seems to be making a major push primarily in the more economically advanced countries around the globe. This is logical for a company that has only recently begun to grow.It is far from saturating global markets and would do well to deal initially with more affluent markets as many of its products are expensive. To improve its connections, it could develop Web sites for more countries and cross-sell more products. A logical product extension might be skin care products. At present, it is suggesting the use of various types of skin care products, but it would seem that a line of Botox skin pr oducts would sell very well. This could increase the equity of the brand and strengthen the relationship with the consumer. Teaching SuggestionsIn assigning this case, ask students to read it and to think about the societal issue. Should a company market a product such as Botox for what some consider a seemingly frivolous use? This should stimulate students to begin thinking about the value of the product and the impact extension marketing of it has on consumers. In class, begin the discussion by asking students what they knew about Botox before they read the case. This should illustrate the value of publicity and also the potential for misunderstanding the product and naturally leads to questions about the value of the product—what it consists of and how that affects satisfaction.You might follow the order of the questions at the end of the case. When you get to the last question, go to the Web sites (www. allergan. com and www. Botoxcosmetic. com). Work through the Web site and focus on the differences in the â€Å"pitches† to final consumers and doctors. This will provide plenty of opportunity to discuss the stimulation of wants, relationship with customers, etc. At the end of the discussion, you might ask students how they feel about the extension promotion of Botox. Should it be heavily promoted for cosmetic purposes?Is doing so good for society? The class might even be divided in those who favor heavily promoting Botox and those who don’t to debate the issue. It’s important to emphasize the needs and wants of consumers as part of a social system. There is always an opportunity cost to buying Botox. If consumers are spending so much on it, what are they not buying? Should this product be promoted to consumers with incomes of $50,000 as opposed to $150,000. What is the spillover impact on consumers with lower incomes? Would that be detrimental to such consumers? Society?

The Effects Of Alzheimer s And Dementia Among Elderly...

Introduction: Alarming statistics project that by the year 2050, an estimated 115 million people globally will be diagnosed with Alzheimer’s disease. In 2011, the cost of Alzheimer’s care in the United States exceeded $130 billion (Trivedi, Bijal, 2012). Approximately 90% of older nursing home residents are estimated to have a psychiatric disorder which includes Alzheimer s disease (Curlik, SM, et al, 1991). In 2003, the report on the President’s New Freedom Commission on Mental Health, Achieving the Promise: Transforming Mental Health Care in America, recommended that mental health must be addressed with urgency in light of the prevalence of increasing diagnoses of Alzheimer’s and dementia among elderly populations ( â€Å"President s New†¦show more content†¦Type 2 diabetes is associated with poor sensitivity to insulin. This had led some some researchers to suggest that Alzheimer’s disease may in fact be another type of diabetes (Trivedi, Bijal, 201 2). Discussion: Alzheimer’s disease is characterized by the development of plaque or protein deposits in the brain, especially areas associated with memory. Brain neurons collapse, crumble, and lose connections with other neurons which causes disorientation, confusion, erratic behavior, and partial to complete memory loss. (Trivedi, Bijal, 2012). While a poor sensitivity to insulin is associated with type 2 diabetes, some researchers including Dr. Suzanne de la Monte, a neuropathologist at Brown University in Providence, Rhode Island, have suggested that Alzheimer’s disease may in fact be another type of diabetes. If these scientists are correct in their suppositions about diabetes and dementia, immediate and troubling concerns are going to present overwhelming challenges to the medical and senior care systems. Ewan McNay, of the University of Albany in New York states that â€Å"if the epidemic of type 2 diabetes continues on its current trajectory, it is likely to be followed by an epidemic of dementia† (Trivedi, Bijal, 2012). Alzheimer s disease is increased in individuals with diabetes. Higher glucose levels in individuals without diabetes has also been associated with elevated occurrences of Alzheimer s disease. These findingsShow MoreRelatedMental Health Disease Of Alzheimer And Dementia2002 Words   |  9 Pagescombination that is associated with distress and/or impaired functioning† (p. 2333). Mental health has become an increase concern in the vulnerable elderly population across the nation. Two of the major mental diseases that are prevalence in the elderly population are Alzheimer’s and Dementia. Alzheimer and Dementia are both diseases that affect the elderly population across the nation by declining loss of intellectual functioning. 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