Institutional Racism Essay Example | Topics and Well Written Essays - 1000 words

Institutional Racism - Essay Example This paper delineates that in 2004, measurements showed that per capita pay for Whites, African Americans, and Hispanics in the USA are $25,203, $16035, and $14,106 separately. Thus, the 2005 joblessness rate for Whites, African Americans and Hispanics was 4%, 8.5%, and 4.5% individually. Those secured by private medical coverage for Whites, African Americans and Hispanics for a similar period were 71.4%, 53.9%, and 41.7% individually. The training segment likewise experiences institutional bigotry. Training keeps on picking up an incentive in present day society and guardians might want their youngsters to get the most ideal nature of instruction. Thusly, there has been an expansion in the quantity of worldwide understudies looking for additional instruction in outside mainlands, for example, America and Europe. Instruction in these mainlands is seen to be of higher caliber. These understudies are given interesting open doors for global presentation even as they enormously add to th e financial development of the host nations. Simultaneously, universal understudies are confronted with a bunch of difficulties outside their ability to control and at times they need to suffer until the finish of their investigations. Institutional bigotry alludes to designs in the general public whereby unfriendly, horrible or harsh conditions are applied towards certain recognizable gatherings dependent on their race, ethnicity and skin shading. As a global understudy from the United Arab Emirates and learning at the University of Massachusetts Lowell, the creator experienced systematized bigotry in different structures, to the disservice of worldwide understudies. They have frequencies for example where dark and other hued understudies are truly mishandled by their white partners nearby. An ongoing scene of open grounds bigotry happened when a few understudies accepted to have a place with a brotherhood set up a gathering in recognition of Martin Luther King’s birth and d ark understudies were ridiculed. Nonblack understudies wore baggy b-ball shirts, flashed indications of packs and alcoholic from emptied out watermelons to communicate something specific of joke to their dark partners. Despite the fact that the whole understudy clique got the occurrence with mistrust, shock, and hatred, it indicated how profound bigotry is standardized in the training framework.

Estimation of Tramadol Hydrochloride and Diclofenac Sodium

Estimation of Tramadol Hydrochloride and Diclofenac Sodium Subsidiary Spectrophotometric Method for Estimation of Tramadol Hydrochloride and Diclofenac Sodium in Pharmaceutical Dosage Form Pekamwar S. S., Kalyankar T. M, Lokhande M. V. Unique Reason: Tramadol is narcotic pain relieving and diclofenac is NSAID and are utilized in serious to direct torment the executives. Blend of Tramadol and Diclofenac drugs were affirmed by FDA to advertise in India with a portion of 50 mg for TRA and 75 mg DIC individually. Strategy: The utilized technique depends on first request subsidiary spectrophotometry. Frequencies 278.7 nm and 281.7 nm were chosen for the estimation of the Tramadol and Diclofenac separately by taking the primary request subordinate spectra. The convergences of the two medications were dictated by proposed strategy. The consequences of investigation have been approved measurably and by recuperation concentrates according to ICH rules. Result: Both the medications obey Beer’s law in the focus scope of 5-30 ÃŽ ¼g mL-1 and 5-45 ÃŽ ¼g mL-1 with relapse 0.9997 and 0.9990, capture 0.0008 and 0.0062 and incline 0.004 and 0.0316 for TRA and DIC separately. The precision and reproducibility results are near 100% wi th 2% RSD. Determination: A basic, exact, exact, delicate and conservative techniques for concurrent estimation of Tramadol and Diclofenac in tablet measurements structure have been created Catchphrases: Tramadol, Diclofenac, First request subordinate spectrophotometry, ICH rules, Validation, FDA Presentation Tramadol Hydrochloride (TRA) is an engineered 4-phenylpiperidine simple of codeine. Artificially it is cis - 2-[(dimethylamino) methyl]-1-(3 methoxyphenyl) cyclohexanol hydrochloride (Figure-1), is a halfway acting narcotic pain relieving, demonstrated in the treatment of moderate to serious agony. TRA is utilized to treat postoperative (dental, malignancy and so on.) torment, treatment of rheumatoid joint pain, anxious legs condition, engine neuron infection and fibromyalgia and as an adjuvant to NSAID treatment 1-8. Synthetically Diclofenac Sodium (DIC) is 2-{2-[(2, 6-dichlorophenyl) amino] phenyl} acidic corrosive (Figure - 2), is a nonsteroidal calming (NSAID) tranquilize. DIC gives calming, antipyretic, and pain relieving activity thought the restraint of prostaglandin union by hindrance of cyclooxygenase (COX). DIC is utilized in intense to incessant treatment of signs and side effects of osteoarthritis and rheumatoid joint inflammation 9-19. Tramadol (50 mg) and Diclofenac (75 mg) blend, coming about focal and fringe absense of pain a â€Å"balanced analgesia† utilized in more extensive range of torment the executives. In the writing overview it was discovered that different scientific strategies including spectrophotometry 1-4, HPLC (High-execution fluid chromatography) 5-7, security showing RP-HPLC (Reverse stage superior fluid chromatography) 8, and GC/MS (Gas chromatography-mass spectrophotometry) 7 have been accounted for TRA in single structure and in blend with different medications. A few scientific techniques have been accounted for DIC in single structure and in blend with different medications including spectrophotometry 9-12, HPLC 13-16, RP-HPLC 17,18, and LC-MS (Liquid chromatography-mass spectrophotometry) 19. Broad writing overview uncovers that subsidiary spectrophotometric technique is yet not detailed for synchronous assurance of TRA and DIC in tablet measurements structure. In the current work an endeavor is being made to create basic, exact, precise and reproducible first-request subordinate UV-spectrophotometric technique for synchronous estimation of TRA and DIC in joined dose structure. Materials and Methods Mechanical assembly and Instruments The instrument utilized in the current examination was UV-spectrophotometer UV-1800 (Shimadzu, Japan) with ghostly data transmission of 2 nm and 10 mm a coordinated quartz cell was utilized. All weighing was done on Digital equalization (Anamed). Synthetic substances and Reagents Logically unadulterated medication test of TRA and DIC was mercifully given by Supriya Lifescience Ltd. (Mumbai, India) and J.B. Synthetic concoctions Pharmaceuticals Ltd. (Gujarat, India) separately. The pharmaceutical measurement structure utilized in this examination was inaccessible in showcase yet has been endorsed by the FDA to advertise in India. So this bilayer (Core) tablets made in School of Pharmacy, S.R.T.M. College, Nanded, marked to contain 50 mg of TRA and 75 mg of DIC. All synthetics (AR grade) were bought from RANKEM, Delhi, India. Planning of standard stock arrangements Precisely gauged 10 mg of TRA and DIC moved to two separate 100 mL volumetric carafes. Included adequate methanol and sonicated for 5 min. what's more, volume was made upto 100 mL with methanol. 1 mL of the stock arrangement was additionally weakened to 10 mL with methanol to get a working standard arrangement of focus 10 ÃŽ ¼g mL-1 of both TRA and DIC and filtered in the frequency scope of 200-400 nm. First-Order Derivative Spectroscopic Method 20, 21 Working standard arrangement of fixation 10 ÃŽ ¼g mL-1 of both TRA and DIC were filtered in range mode between 400-200 nm utilizing methanol as a clear. At that point zero request ranges of both the medications were changed scientifically into their individual first request subsidiary range and first subordinate overlain of both the medications were gotten in 400-200 nm which is appeared in figure 3, figure 4 and figure 5. It was seen that frequencies chose for measurement of both the medications were 281.7 nm for TRA and 271.7 nm for DIC so that at zero intersection of one medication another medication shows considerable absorbance (Zero intersection technique). Subsequently these two frequencies were utilized for the estimation of TRA and DIC with no obstruction. The alignment bends were plotted at these two frequencies. Arrangement of Sample Stock Solution Substance of twenty tablets were weighed precisely and powdered. Powder equal to 50 mg of TRA and 75 mg of DIC was gauged and disintegrated in 50 mL of methanol with the guide of ultrasonication for 5 min. The arrangement was separated through Whatman channel paper no. 41 to a 100 mL volumetric jar. Channel paper was washed with methanol, adding washings to the volumetric carafe and volume was made sufficient with methanol to get test stock arrangement which was additionally weakened with methanol to get last convergence of arrangement (TRA 10 ÃŽ ¼g mL-1 and DIC 15 ÃŽ ¼g mL-1 ) in the linearity go. Results and Discussions Linearity and range A standard stock arrangement was set up for both TRA and DIC; they were sequentially weakened to yield six for TRA and nine for DIC standard arrangements. For UV spectrophotometric strategy, linearity was acquired in focus scope of 5-30 ÃŽ ¼g mL-1 and 5-45 ÃŽ ¼g mL-1; with relapse 0.9997 and 0.9990, catch 0.0008 and 0.0062 and incline 0.004 and 0.0316 for TRA and DIC individually. The outcomes are delineated in table1. Exactness and accuracy To determine the precision of the proposed techniques, recuperation contemplates were done by standard expansion strategy at three unique levels (80%, 100% and 120%) according to ICH rules. Known measure of unadulterated TRA and DIC were included preanalyzed powder of tablet plan and investigation was completed by proposed strategy for recuperation at each level and % recuperation, SD, % RSD was determined. Aftereffects of recuperation considers are appeared in Table 2. The precision and reproducibility is obvious from the information as results are near 100 % and the estimation of standard deviation and % R.S.D. were seen as Explicitness The proposed technique was seen as explicit as there is no obstruction from different excipients. Consequences of examination of tablet definition Investigation of planned tablet was completed and the sums recuperated were communicated as rate measure of tablet guarantee. The rate recuperation for TRA is 100.52â ±1.486 and DIC is 99.57â ±0.555 individually. The proposed strategies was assessed by the test (n = 6) of defined tablets containing TRA and DIC. The consequences of examine are introduced in Table 3. LOD and LOQ LOD was seen as 0.0686  µg mL-1and 0.155  µg mL-1 for TRA and DIC separately. LOQ was seen as 0.2081  µg mL-1 and 0.4719  µg mL-1 for TRA and DIC individually. The aftereffects of LOD and LOQ are appeared in table 4. End The main request subsidiary spectrophotometric strategy has been created for synchronous assurance of TRA and DIC in consolidated measurements structure. The created and approved first request subsidiary spectrophotometric technique is straightforward, monetary, exact and reproducible. The technique was approved according to ICH rules as far as linearity, particularity, exactness, accuracy, cutoff points of recognition (LOD) and cutoff points of evaluation (LOQ). The proposed approved technique can be used for routine examination and quality control test of TRA and DIC in consolidated measurements structure. Affirmations The creators are appreciative to Supriya Lifescience Ltd., Mumbai and J.B. Synthetic compounds Pharmaceuticals Ltd., Gujarat, India for giving Tramadol Hydrochloride and Diclofenac sodium individually as blessing tests of unadulterated medications. Creators are additionally appreciative to School of Pharmacy, Swami Ramanand Teerth Marathwada University, Nanded, Maharashtra, India for giving all the important offices to finish inquire about work effectively. Irreconcilable circumstance The creators report no irreconcilable circumstances.

How to Write a Simple Research Paper

How to Write a Simple Research PaperThere are several methods that are available for those who want to learn how to write a simple research paper. The more experienced writers have a slightly different style and use words in certain ways. It is important to be able to communicate your ideas clearly and to do this in the format of a short research paper. The other way of writing is to use a much longer format which is better suited to that of a dissertation.When you decide on how to write a simple research paper, the first thing you need to do is to choose a topic. You should choose a topic that is related to your qualification, or academic qualification. This will help you choose the format that best suits your project.Before starting on your research you need to write a number of paragraphs that can help you in preparing for the writing process. There is a different writing style used by beginners as compared to the professionals. The only difference is that the professional writers tend to create a prose style which is more formal.Writing style is very important for the project to be successful. If you do not use an appropriate style of writing it may lead to your project becoming incoherent. In case your writing has been rejected by some of the academics, it may leave you with negative consequences on your future career.For those who are applying for a specific course requirements or for a scholarship there may be some restrictions. It is also advisable to be aware of these requirements before beginning to prepare a research paper. This will help avoid the possibility of having your project approved even before the start of the semester. One of the methods of learning how to write a simple research paper is to read books or sample essays from experts.Those who are relatively new to the world of writing may find it helpful to read books which focus on previous projects. In fact this may be one of the most beneficial methods of learning to write a research pap er. This can be a great source of ideas that you can apply to your own project.The first part of learning how to write a simple research paper is by learning the key words used in the research fields. By using them in your sentences and paragraph you can begin to learn the basic grammar. The other method is to purchase software that can help you in the writing process. The best ones are easy to use and do not require you to type any codes.The number of words that you need to include in your project depends on the purpose of your project and also the research papers that have been written recently. Those who have the same purpose but have written a very long research paper will find it helpful to start with a shorter one that is of a more targeted purpose. Your last choice should always be to learn from people who have already published their research papers.

The Big Data Is Preserve Privacy Information Of The...

The most important and significant challenge in the big data is to preserve privacy information of the customers, employees, and the organizations. It is very sensitive and includes conceptual, technical as well as legal significance. Any collected information about a person, when combined with other sets of data, can lead to the finding of persons secret and private information. â€Å" As big data expands the sources of data it can use, the trustworthiness of each data source needs to be verified, and techniques should be explored to identify maliciously inserted data† (Jaseena K.U. Julie M. David). Big data gives us a significant opportunity in the field of national security, a breakthrough of diseases, medical researchers, marketing and business analysis, urban planning, and so on. But these exceptional advantages of big data are also restricted by the privacy concerns and the data protection. On the other side, privacy is a huge concern. Critical pieces of information of users are collected and used in furtherance to add value for any businesses. This is done by exploiting the insight in their personal information, and in most of the cases, users are totally unaware of it. The user might not want to share his/ her information. But, it is already being known to the data owner without the consent or even knowledge of it to the user. â€Å" Unauthorized release of information, unauthorized modification of information and denial of resources are the three categories of securityShow MoreRelatedThe Problem Of Big Data Essay1666 Words   |  7 Pagestools, an enormous amount of data are being produced on a daily basis. The concept of big data arrives when we were unable to manage this huge data with traditional methods. Big data is a mechanism of capturing, storing and analyzing the big datasets and also an idea of extracting some value from it. 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Analyzing The Potential Energy And Kinetic Energy Of A...

Learning Objective (s) Knowledge: The students will analyze the gravitational potential energy and kinetic energy of a pendulum. They will be able to understand that a pendulum can have both kinetic energy and gravitational potential energy as it moves from one extreme to the other. Student Friendly Learning Objectives (Posted on the white board) Knowledge: I can measure and analyze the gravitational potential energy and kinetic energy of a pendulum. I can understand that pendulums can have both kinetic energy and gravitational potential energy as their bobs move from one extreme to the other. Assessment Assessment Strategy Informal formative: I should notice that the sum of the KE and PE near the middle of the ramps is nearly the same as the kinetic or potential energy at points 1 or 3 respectively. The kinetic energy at point 2 should be smaller than that at point 3. Performance Expectation and Evidence All students are expected to meet the objectives. The informal formative evaluations will indicate whether or not the students are making progress towards the targets. Using Assessment to Guide Instruction Any responses deviating from the expected will indicate misconceptions, which will be addressed. More time might be granted to fully understand the concept of energy conservation. **If they feel like they need more practice, through practice problems, it will be granted (if Mrs. Driver deems it appropriate). Instructional Materials, Equipment, Technology, andShow MoreRelatedRoller Coasters Essay7011 Words   |  29 Pagesthe first hill at the beginning of the ride, but after that the coaster must complete the ride on its own. You arent being propelled around the track by a motor or pulled by a hitch. The conversion of potential energy to kinetic energy is what drives the roller coaster, and all of the kinetic energy you need for the ride is present once the coaster descends the first hill.. Once youre underway, different types of wheels help keep the ride smooth. Running wheels guide the coaster on the trackRead MoreEssay on Vibration theory8778 Words   |  36 Pagesstoring potential energy (spring), means for storing kinetic energy (mass or inertia), and means by which the energy is gradually lost (damper). The vibration of a system involves the alternating transfer of energy between its potential and kinetic forms. In a damped system, some energy is dissipated at each cycle of vibration and must be replaced from an external source if a steady vibration is to be maintained. Although a single physical structure may store both kinetic and potential energy, and

Topic On Benefits Of Drinking Coffee - 960 Words

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The Unsettling Future in Camus The Guest free essay sample

A look at the themes of Albert Camus short story, `The Guest`. The paper discusses how the the oppressor and the oppressed in Albert Camus story, `The Guest` have entirely opposite views. It shows that what is not clear at all, however, is who exactly is the oppressed and who is the oppressor characters Daru and the Arab or Balducci The paper also discusses the message of `The Guest` that try as we may, we cannot avoid the bleakness of the future; control and oppression may spare us temporarily, but eventually, they will catch up. The Guest` proposes a very bleak future. As much as Daru tries to keep to himself, his isolationist ways are consumed by the tumultuous world around him. This message carries particular meaning for America. America has always striven to stay aloof of the worlds problems, but again and again for instance, in World War II and in todays crisis we are thrust against our will into the thick of disheartening world events. We will write a custom essay sample on The Unsettling Future in Camus The Guest or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page `

The North Face Case

Executive summary The report seeks to analyse The North Face Company to determine its marketing strategies. The company manufactures and sells clothing, tents, backpacks, and sleeping bags. It also specializes in skiwear. The aim of the report is to apply different marketing concepts with the aim of formulating a recommendation that would be applicable in future decision making and marketing strategic direction of the company.Advertising We will write a custom report sample on The North Face Case specifically for you for only $16.05 $11/page Learn More It evaluates the different competitive advantages, competences, and capabilities that have made the company successful. It also accesses whether these are transferable and operable in the ski clothing market. The findings indicate that while some could be applicable, others are hard to determine. Based on the report the move by TNF to have skiwear was appropriate given that it had a market share of 1.9%. S everal growth alternatives applicable to TNF as well as recommendations have been provided. Background information North Face is a manufacturing company that specializes in clothing outdoor equipment of high quality. Some of the products that have been part of its success are clothing, sleeping bags, tents, and backpacks (Mezzatesta Cook 1983, p. 743). These products are based on high quality and state- of- the art design, and this has ensured its competence and a high market share over the years. Its major market is in the U.S although the company also has operations in more than twenty oversees countries. The company also co-owns Ski wear cloth line that makes quality and affordable products. As part of its marketing strategy, the company has always believed in high quality products which are affordable to its customers with a lifetime warranty. The success of the company has been attributed to its good reputation in supplying quality products, good management team, and closer re lationship with the established distribution network. However, its skiwear line was not a success as the other products it sold, owing to the presence of stronger competitors who had specialty skiwear stores. Because of the low level of market penetration, The North Face skiwear products were ranked as having the lowest market share. The report analyses The North Face (TNF) case based on marketing knowledge so as to formulate recommendations that would be viable for future application in TNF future strategic marketing directions. Analysis Evaluation of existing competences for competitive advantage Competitive advantage is that particular unique aspect used by a company to gain a competitive edge in the market over the rest of its competitors by either offering quality products and services or through pricing (Botten 2007, p. 264). A company can also offer high prices compared with its competitors based on the quality of the products. There are different distinctive aspects that hav e placed the TNF Company at par with other companies in the market. The company has applied marketing mix as part of its marketing strategy thus gaining a competitive advantage in the market. A marketing mix is comprised of the 4ps applicable in marketing and they are price, product, distribution/place, and promotion. The company specializes in the manufacture of a variety of quality products which are durable and have a lifetime warranty (Mezzatesta Cook 1983, p.743).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For example, the back packs manufactured by TNF are superior and are able to compete with other products as they have coil zippers, stitches, and nylon fabric which make them durable and adaptable. This according to Michael porter’s competitive model is a form of differentiation that offers a company a competitive edge (Botten 2007, p. 264). The manufacture of different products that were adaptable to different occasions made the company a success. All the products of The North Face Company had distinctive features and varieties that differentiated its products with those of the competitors, thereby offering the company a competitive advantage. The pricing of TNF products are affordable as it offers premium prices to its products. Mezzatesta and Cook (1983, p.746) note that as part of the corporate strategy the company believes in the manufacture of quality products, price them fairly and remain in the market for ever. It is also noticeable from the case that TNF manufactured quality back pack products that were sold at high prices than the competitors and still maintained its market share because of its quality products. Through price competition the company has been able to place itself ahead of its competitors. The distribution channels of the NTF were well organised and the shops were strategically placed. The positioning of the company based on the case study is well established as the company has different outlets in the US and other foreign countries. This enlarged its customer base and the market share. The company had specialized markets and through the building of specialty stores, it was able to create a brand name that was used as a competitive advantage (Mezzatesta Cook 1983, p.748). Brand name was created through the specialty shops, as they acted as the marketing strategy for the company. Correlation of TNF competences and competitive advantages to Skiwear Most of the stores that sold skiwear were specialty stores that were well established than the TNF. The assumption made by the TNF prior the introduction of the skiwear was that it would gain a market share if it introduced the products through the specialty stores it had. Based on the data, NTF was ranked 18 in the ski wear provision with a market share of 1.9% (Mezzatesta Cook 1983, p.752).Advertising We will write a custom report sample on The Nort h Face Case specifically for you for only $16.05 $11/page Learn More This means that although The North Face controlled the other products, the outlets that controlled the market were not TNFs’ stores. If the company transferred some of its competencies and competitive advantage on the ski wear operations, it would not be appropriate to set specialty stores so as to create a band name. This is because the skiwear market has no dominant brand and to gain a market share of 70% a firm requires at least 9 brands. Furthermore, the market is highly fragmented and customers have no particular brand. However, through the production of quality ski wear and apply the pricing concept of premium prices that varies through differentiation the strategy would be operable and could be used as a competitive advantage. As explained in the case, there was no specific brand that they associated themselves with and hence TNF would be the new brand. The corporate standard of TNF was to make better products, price them at return earning level, and promise that it would attract customers (Mezzatesta Cook 1983, p.743). This, coupled by the pyramid of influence, would be operable in skiwear as people belief in referrals and recommendations. This would address the product needs to different segments of the market. Examination of skiwear move The move by TNF to establish ski wear was appropriate and timely according to the given data. After analyzing the market for ski wear products, the company had a market share of1.9% despite the fact that it did not manufacture skiwear products and that most of its outlets sold skiwear. Although the company feared toppling of some of its existing stores, through the offer of skiwear to competitors, what the company needed was to position its skiwear products in the market and make a brand out of it that would be competitive like some of its products like the backpack. Given that the company did not manufacture skiwear its market entrance gave it the chance to exploit the 2% market share that existed. It could increase its market share based on the 2% share to increase its performance in the market. Evaluation of Growth alternatives Growth alternatives strategies are crucial as they propel the profits and the products market share to the next level (Hoskisson, Hitt Ireland, 2008, p.196).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The major growth strategies applicable to any organisation are the market development, product development, product penetration, and diversification (Doole Lowe 2008, p.170). The skiwear products can be propelled through different market segmentation instead of relying on a singular market. This could be achieved through product development that involves the expansion of a product line. This could be applied on skiwear where the material used, weight, and size would be improved to counter the existing market (Ansoff 1957, p.113). Through product mission, the company would concentrate on making a product that would meet the needs of customers at affordable prices. The company would also try market penetration as a way of ensuring its growth (Gessinger 2009, p183). Market penetration is a growth strategy that ensures a company penetrates already existing markets. According to Ansoff (1957, p.114) it aims at increasing the sales of product or service without the departure from the pro duct marketing strategy that was adopted during its inception. Through this growth alternative, the company either increases its volume sells or find new markets for its products. This increases the market share as well as the product usage leading to market growth in the long run. Since the skiwear products are new the company can segment the market and target these new segments that are not currently occupied by TNF. Instead of concentrating in the already existing market, it would be advisable to introduce the skiwear products to other geographically placed markets thus ensuring growth. Lastly, the company would adopt diversification strategy to ensure market growth (Baker 1998, p.77). This strategy is different from the other three because it requires the incorporation of new skills, new techniques and, new techniques (Doole Lowe 2008, p. 170). This changes the whole operational, organisational and physical structure of the firm. A distinctive break from the past business opera tions based on experience is realised Recommendations Based on the analysis of TNF and the skiwear it has emerged that there some recommendations which are important to see full success of the company. The company needs to position its skiwear products through branding that needs more than backpacking account. This would be achieved through establishment of different product and market segments as well as appropriate targeting. Instead of depending on already existing markets, the company can venture in new and more diverse markets that have not been penetrated much and establish themselves as a new brand. This would grant the company a market share that would absorb its products. The company could establish a marketing mix that was used as driving force for TNF products in establishment a market share for its skiwear products. This can be achieved through quality production, establishment of proper distribution channels, and offer of premium and affordable prices to its customers. The company can introduce specialty stores that specialize in the selling of skiwear products. Although, there exists other 5 skiwear stores with no backpacking, TNF could be the first to introduce the idea to ensure that they provide a particular product under a particular store. This could be a competitive edge for the company. The company could adopt the growth alternatives discussed in the report and incorporate them in the marketing strategy. The combination of different marketing alternatives would make it possible to gain market share and expand in terms of customer base. Conclusion The TNF is a company that specializes in the manufacture of tents, backpacks, sleeping bags, and clothing wear. Its products are state- of- the art and of high quality. The competitive advantage of TNF is based on premium prices, high quality products, and organised chain of distribution as well as strategic position in different US store outlets and in other foreign countries. These could be ap plied to skiwear to ensure that it gains a market share. The alternative growth strategies that can be applied are through product development, diversification, market development and market penetration. The recommendation given can be applicable in TNF marketing strategy to propel it in a more successful direction. Reference List Ansoff, H. I. 1957, Strategies for diversification [Online], Harvard Business review, pp, 113-126. Web. Baker, M. J. 1998, Marketing: managerial foundations, Macmillan Education Australia, South Melbourne. Botten, N. 2007, Management accounting: business strategy. Oxford, CIMA. Doole, I. Lowe, R. 2008, International marketing strategy: analysis, development and implementation, South Western Cengage. Learning, London. Gessinger, G. H. 2009, Materials and innovative product development: using common sense, Butterworth-Heinemann, Burlington. Hoskisson, R. E., Hitt, M.A. Ireland, R. D. 2008, Competing for advantage, Thomson/South-Western Mason, OH. Mezzatest a, G. Cook, V. 1983, The North Face, ‘Case 19’, Stanford University Graduate School of Business, pp. 743-754. This report on The North Face Case was written and submitted by user Samiya N. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Effects of Jejemon Essay Essay Example

Effects of Jejemon Essay Essay Example Effects of Jejemon Essay Paper Effects of Jejemon Essay Paper Jejemons. are you one of them? Recently. person tagged me in a eldritch exposure in facebook demoing Jejemon†¦I neer knew that freakin word and didn’t attention until I saw on the intelligence what they are. what it means and why the snake pit it’s being aired everyplace. Well. at least in Phil. This hub is all about Jejemon. What is Jejemon? What is Jejemon truly? It was derived from two words jeje ( from â€Å"hehe† agencies laughter ) and mon ( a Japanese-influenced postfix in Pokemon ) Jejemons are the people who laugh â€Å"Jejejeje† alternatively of â€Å"heheheh† in Pinoy SMS. Jejemons has multiplied through chat rooms. on-line games. societal webs and widely in nomadic texting. They became a popular subculture because they make their ain regulations of spelling. punctuation and grammar. They type words in the practical universe by jumping capital and little letters. adding H. Z etc. So eldritch that merely their group could understand. dHeY type wOrdz lYk diZs **To view their website visit Jejemon. com Jejemon became so controversial and frequently. it creates arguments discoursing the advantages anddisadvantages of Jejemon. Good Effectss of Jejemon * Gives pleasance to a societal group. Jejemons became a folk. so if you are one of them. you tend to bask like them. I can’t object and I’m non against them but I know every pack or sorority brings pleasance to anyone in a manner he feels he belongs†¦ * Secret codifications. If you’re a Jejemon. you decidedly cognize how to talk and how to pass on with them. Merely you and your folks can understand each other reasonably good. So possibly. in times of secretiveness. you can discourse utilizing your particular footings. * The feeling of freedom. If you’re a proud Jejemon. it besides means you don’t care about anti-Jejemon critics. It’s a mark that you are liberated from what others would believe. Bad Effectss of Jejemon * You forget your chief linguistic communication. Whatever it is. English or Filipino. if you’re a Jejemon. you ever speak with it. so you get used to it. Your other idioms are set aside. Oftentimes. it will allow you bury the right spelling or grammar in English or Filipino. * Jologs position. ( All right Jejemons don’t monster out ) Jologs. merely like Jejemon. is a term used to denote low category group who are bulk from the state towns. frequently times termed as â€Å"tambay† Jologs is a label of no-care to the universe of etiquette or whatever is dainty and proper for that affair. * Outcast. Jejemons unluckily are non widely accepted in the state so if person kind of suspects he’s speaking to one. he won’t talk with him once more or be a friend with him. A perfect illustration would be what I’ve read from a site that says. â€Å"OMG you’re a Jejemon! Bye! † Because of it. Jejemon has been a large societal issue. * Difficul t to read. All would hold it’s gross outing difficult to read Jejemon words. Sample Jejemon words and phrases eOw poHw! ( hello Po )xInU Poe xLa? ( sino Po sila )jejejeje ( heheheh ) Make Jejemons rag you?- - - - - - - - - - - - - - - - -Top of Form* Yup so raging!* No. they are cool.Bottom of FormSee consequences without votingMake Jejemons rag you? DepEd ( Department of Education ) discourage everyone utilizing such grammar because of the obvious effects. A batch of groups have grown besides to battleJejemons. they areJejebusters. Anti-jeje. GOT TA KILL ‘EM ALL JEJEMON and many more. Surprisingly. the term â€Å"Jejemon† won the word of the twelvemonth inSawikaan 2010 over nine other entries. by the University of the Philippines academic group in Diliman. Quezon City organized by the Filipinas Institute of Translation. I have no job with Jejemons and they don’t annoy me at all because I don’t talk/text to anyone of their sort.

Theory of planned behavior( Ajzen, 1991) Essay Example | Topics and Well Written Essays - 750 words

Theory of planned behavior( Ajzen, 1991) - Essay Example The theory relates human behavior to beliefs, arguing that our behavior is influenced by our beliefs. The following study expounds on the Theory of Planned Behavior. The theory of planned behavior was coined by Icek Ajzen in 1985 after seemingly developing it from his joint proposal with Martin Fishbein’s of the theory of reasoned action in 1975 (Fishbein & Cappella, 2006). The theory of reasoned action was developed from many other proposed theories such as the attribution theory, the consistency theories, the expectancy-value theories, and the learning theories. As such, the theory of planned behavior is far-fetched; containing multiple frameworks from many other [proposed] theories. Ajzen coined this theory after evaluating and concluding that individual theories did not satisfactorily attempt to explain human behavior which, according to him is a â€Å"complex and difficult task† (Ajzen, 1991). Behavioral intention: This is the extent to which an intended behavior has motivational factors. It states that the higher the intention to perform a behavior, the higher the chances of it being performed. Social norms: Social norms are simply the standard customary codes as perceived by the larger context of society. In short, it is the level to which a behavior is acceptable or unacceptable according to society. These constructs are categorized into three contexts, that influence human behavior; individual attributes, subjective norms, and perceived behavioral control. According to the theory of planned behavior, these three elements combined are what determine intention and/or action. They are discussed herein: Ajzen developed the context of perceived behavioral control from Bandura’s self-efficacy concept which states that a person’s ability to execute a behavior depends on their perception of its difficulty or ease. In short, a person’s belief is what motivates or demotivates them from executing a certain action. Belief may act as an

The UN Charter prohibits the threat or use of force. Is this an Essay

The UN Charter prohibits the threat or use of force. Is this an absolute prohibition Discuss and critically evaluate the limi - Essay Example Before acting so, the states have considered that the terrorists pose international security threats to the world as a whole. Therefore they expect cooperation from the international community to help them fight terrorists2. The clause in the charter that condemns the use of force is therefore undermined and not adhered. However there many challenge the UN body is experiencing so many challenges that keeping to the clauses of the charter. The charter was initiated to ensure disarmation and proliferation. Even though the measures have been put to into writing but no countries are adhering to them. This paper finds out whether the UN charter has a provision that allow countries to respond to attacks from terror groups is not clear. After the attacks on the United States, famously known as the â€Å"September 11 2001 attacks† or simply 9/11 attacks the UN Security Council immediately changes the rules in the next day3. The council recognised â€Å"the inherent right of individua l and collective self-defence as provided in the charter. This came to be known as the â€Å"Security Council resolution 1368 (2001). The changes led to the reaffirmation on the state defence. The limits of use of force had been passed. Countries learn a very good lesson from the events in the United States and they soon started working on weapons to protect themselves. The only question that needs to be answered is the â€Å"are the countries really going to stick the original provisions in the charter? The limits of the use of force had been passed as it is now clear that countries cannot sit back and watch being provoked by any state. The other example is the Russian case. In alliance with some member states, it argued that use of force was only necessary if actual combat provocation was launched against a nation. United Kingdom and the United States had different views. They adopted that use of force was necessary in the event that an imminent attack on any country seemed so o bvious. When the countries after the September eleven attacks on use, they adopted the â€Å"united nations general assembly resolution 60/1†. This was also known as the â€Å"2005 world summit outcome†. This meeting to the astonishment of many did not touch on the issue of self-defence. From this argument, it is now clear that the use of force is never a prohibition. Countries are never limited to use force. Kenya is another good example. They could not risk the outlawed militia, alshabaab to pose security threats to their country. They sent their defence forces and invaded Somali to fight the terror group. Humanitarian intervention and the responsibility to protect Most of the superpowers have been the proponent in opposing the human right activists on invention to the use of force. They claim that many innocent lives are lost. This claim came into picture when safe havens were constructed in Iraq (northern) in 1991. This was the factor behind the marking the zones t hat were not to be used aircrafts. This was lauded more in Kosovo events where was a humanitarian crisis. The most elaborate was the 7th October 1998 of NATO: a) That it is objectively clear that there is no practicable alternative to use of force if lives are to be saved4 b) That there is convincing evidence, generally accepted by the international community as a whole of extreme humanitarian distress on a large scale, requiring

The threats of these in all 4 plays of act one Essay Example for Free

The threats of these in all 4 plays of act one Essay In this essay I will be portraying many different acts of emotion. Love and kindness can come very easily, but its just as easy to endanger and threaten it. Each of my paragraphs will represent a different play. The first play is called Love is a many slendoured thing by Alan Bleadsale. Its about two teenagers, Mickey and Dawn, who are set a project by their English teacher in which they have to work as a pair. Their target is to find out what young love means to a number of people. Mickey has intended to spend his time watching his team Liverpool play at home. Mickey, throughout the play remains cynical towards Dawn and all girls. This is probably him feeling inadequate compared to the more mature and more confident Dawn. This is shown on the first page when Mickey says, He made us sit next to a girl. A girl! Urgh! This instantly shows his scepticism and curiosity towards the other sex. Later on Dawn and Mickey are having an argument about boys being less mature than girls. This is when Dawn makes a very significant remark, No one in their right mind would fall in love with you. This instantly sets alarm bells of in the readers mind. This shows that Dawn has very intermit feelings towards Mickey and is trying to hide them. When the interview about young love falls on Dawns divorced Sister Janet, the growing bond between Dawn and Mickey is threatened. Janet sarcastically states, Young love? You want to know about young love? Ill tell you about young love. Its all lies, from beginning to end. That was a crucial point in the relationship between Dawn and Mickey. Later on Mickey is trying to get out of the whole reporter act, in order to go to the game. Surprisingly Dawn offer to go with him. At first Mickey is resentful but soon finds out she is also a Liverpool supporter. This is a major leap in their relationship. Near the end Dawn admits her love towards Mickey. As expected Mickey receives a massive shock and runs of. In the end they both accept it. Their love for each other. The next play is also about the relationship between two people, but in a very different mood. It is called On the face of it by Susan Hill. Set in an old mans garden, it is about a fourteen year old boy, Derry, whose face has been badly disfigured in an accident. He climbs into the garden, trying to escape the harsh realities of life. He then comes face to face with the old man, Mr Lamb. He expects him to be put of by his face (as most people are), but instead he engages Derry in a conversation about a variety of things. Mr Lamb isnt startled at all by Derrys face. This reaction is very kind but also much unexpected. Derry is at first suspicious and bitter, thinking Mr Lamb is only changing the conversation. Gradually though as the old man reveals that he to is handicapped (he lost a leg). He starts asking Derry many unexpected question. Always showing kindness. Derry then begins to relax and admits that hes enjoying his time with Mr Lamb. He still remains somewhat cautious, but Mr Lamb has given him a new confidence and enthusiasm for living. Derry then happily volunteers to help pick Mr Lambs crab apples. Instantly Mr Lamb tells him to instruct his mother where he is (because it was getting late). As he arrives home he explains about the eccentric old man. She instructs Derry to stay at home, Derry replies with some very powerful words, If I dont go back there, Ill never go anywhere in this world again. His mother is the obvious threat between Derry and Mr Lamb relationship. He runs back to the garden only to find that Mr Lamb had got the ladder and begun picking the apples, fallen and died. Derry is isolated by his disfigurement and is bitter about his fate. Mr Lamb is also an isolated, old solitary man. From Mr Lamb Derry learns to have a positive attitude to life, and at the same time gains confidence within him. We are left to ponder whether what Derry has learnt will be undone by the old mans death. The next plays called Mr Bruin who wants drove the bus by Don Haworth. This has more of a light hearted theme to it. Kindly Mr Bruin drives a bus which, every day makes a circuit of a number of villages, picking up school children and taking them to school in the nearby town. So kind is Mr Bruin that he gives lifts to those who need them. Here Mr Bruin explaining to the headmaster about picking up pedestrians, This poor old chap at Bench Road ends.. The headmaster then states, But it is against regulations to give lifts. He is also kind enough to wait for the kids who are late. This immense kindness is what is threatening his job. The result in all this is that the bus is getting to school late, meaning the kids miss part of the school day. Mr Bruin shows his kindness when he takes up the case of an overweight boy. He took him to the headmaster to find out if the child could do different things in certain lessons. Take woodwork, Fatty Foggon always hits things to hard or bends up breaking things due to his size. Mr Bruin wants him to be normal and do more constructive things with his time. Under pressure from a local councillor, the director of education and parents, the headmaster tells Mr Bruin to drive faster and keep better time. His subsequent speeding only brings in more complaints, but his final undoing comes when he dresses up as an elephant as part of an advertising stunt at the local supermarket. For this last act he is deemed irresponsible and is fired. Being the kind person he is, he walks away without a fuss. The final play is called Our day out by Willy Russell. Its about a school outing for a progress class in Liverpool. This is set in the inner city of Liverpool, a concrete jungle. The class were being taken to Conway in north Wales. In charge of the pupils is easy going Mrs Kay. Fearing what may result from her tolerant attitudes, the Headmaster sends the very uptight and strict Mr Briggs. Throughout the play theres a contrast of reactions between the two teachers towards the childrens behaviour. There are countless incidents with the children for example, staling sweets and animals from a zoo and a cafi and later gallivanting around at Conway castle. There are many other relations apart from the running battle between Mrs Kay and Mr Briggs. For example, the relations between the two younger teacher and the older boys and girls. Also the pressing problem of Carol, the girl to whom life offers so little in inner city Liverpool that shes prepared not to go back. Its her threatened suicide that brings out a new Mr Briggs, a kinder and more fun person. At the end of the trip Mr Briggs learnt a far more important lesson than the children, he learnt to live.

Homer, Alaska :: essays research papers

Where the land ends and the sea begins Homer is the hub of the lower Kenai Peninsula of Alaska, an area incomparably rich in natural wonders and recreational possibilities. The Kenai Peninsula is an Alaska in miniature, a combination of mountain and meadow, coastline and island. The backbone of the peninsula is the Kenai Mountain Range, which separates the rolling hills and salmon streams from the Gulf of Alaska and cradles the 1,000 square mile Harding Icefield, a trackless inland ocean of 3 million-year-old ice. Around Homer, rolling hills and ridges overlook Kachemak Bay and Cook Inlet. Bears, wolves and moose roam the uplands; dozens of species of birds gather each spring to feed on the mudflats at the head of the bay. Until the early 1950s, Homer was accessible only by boat, airplane or driving the stony beach from Kenai. Paved road now strings together the coastal towns of Ninilchik, Anchor Point and Homer, affording impressive views of volcanic Mount Iliamna, rising more than 10,000 feet above the sea, and Mount Redoubt, which became active again in 1989 after a couple decades of slumber. Across Kachemak Bay, fabulously rich in marine life, mountains, glaciers and steep-walled fjords dramatically drop into the ocean. When wrapped in mist, the thick stands of spruce and hemlock lend an ethereal air to the secluded coves and bays. Seldovia, Nanwalek and Port Graham are ensconced in such sheltered recesses at the tip of the peninsula. The Southern Peninsula offers visitors an unparalleled blend of the wild and the picturesque, of vigorous life amid immemorial beauty, where glimpses of an eagle soaring, a salmon charging the rapids, or a sunset burnishing the mountain crests leave impressions that can never fade. Homer's population has grown to nearly 5,000 people, and the city serves as a trading and service center for nearly 10,000. It has a modern hospital, newspapers, public and commercial radio stations, a movie theater, thriving commercial and sport fishing fleets, and a high school that was honored in 1989 as one of the best in the nation. The Kachemak Bay area is the arts capital of South-central Alaska. An impressive group of professional and amateur artists provide residents with art shows, dance, music and drama throughout the year. The Homer Council on the Arts also regularly brings nationally- and internationally known performers to Homer. The area's major industry is commercial fishing, which pumps nearly $30 million a year into the local economy.

Botox: Almost Trouble-Free New Faces

Botox: Almost Trouble-Free New Faces Synopsis The Botox case illustrates the accidental success of a product developed for an entirely different purpose. Originally, Botox was used in the treatment of crossed-eyes, but ophthalmologists quickly learned that it would also erase wrinkles and frown lines around eyes. It wasn’t long before doctors across the United States were using Botox for treating wrinkles even though Allergan could not promote the product for this use.The case discusses the advantages (fewer frown lines) and disadvantages and side effects (drooping eyelids and the need to repeat treatments) of Botox; explains what the product is; lists potential target markets; selling of the product at â€Å"Botox parties†; use of Botox treatments to attract customers to resorts; Allergan’s marketing of Botox once it was approved for cosmetic purposes and the use of Botox to support the new strategy of Allergan to become a major player in the pharmaceuticals ind ustry.It closes with the observation that the formula for Botox is one of the most closely guarded product secrets in the world—along with the formula for Coca-Cola. The case is especially useful for discussing added value and the creation of customer satisfaction.It raises questions about the difference between needs, wants, and demands; what constitutes value; is useful for illustrating the difference between a marketing oriented company (Allergan after Botox) rather than a non-marketing oriented company (Allergan before Botox); the potential benefits of marketing and raises questions about societal marketing (should Botox be promoted for cosmetic purposes? Should it be sold through parties? ) The case can also be used to illustrate relationships in the marketing paradigm—between Allergan and doctors, Allergan and final consumers and doctors, and final consumers.Allergan’s marketing efforts are two-pronged in order to successfully promote to both markets. It i s important for students to realize the pivotal role of the doctor in this purchase process in which consumers do not buy the product directly. Teaching Objectives 1. To illustrate the effect of publicity on product success. 2. To raise questions about the differences between needs, wants, and demands. 3. To challenge students to define added value and how it relates to consumer satisfaction. 4. To demonstrate the importance of target market selection (not just for women! ). . To illustrate the marketing of a pharmaceutical product and the importance of the doctor in the marketing process. 6. To illustrate consumer-oriented marketing. 7. To raise questions about the social impact of a marketing success such as Botox. 8. To illustrate the role that marketing plays in the development of company strategy. Answers to Discussion Questions 1. What are the needs, wants, and demands of consumers for Botox products in its dif- ferent treatment markets? What value does Botox deliver in each m arket? How does value affect the price for Botox?The use of Botox for ocular treatment illustrates a classic need. The consumer has a defect that needs treatment. When used for crossed-eyes, the product not only has strong physical properties, but social properties as well. Patients can see better, but they may also feel much better about themselves as their appearance improves. This can have a strong impact on their ego and social needs. Of course, this also illustrates wants. People with crossed eyes can still read and function. The want here is not that they will expire from lack of the drug, but that they want to look better and feel better about themselves.The value of this is undeniably high. What probably constitutes the major portion of the value are the social and ego wants. One can live without it, but does one want to? Because the value is high, the price can be high. But in this market, insurance reimbursements may operate to lower the price that consumers are willing to pay. After all, they don’t have to have the product. Although there is need, want is also high. Botox for cosmetic purposes is quite different. This situation illustrates want. We can all live with wrinkles, but we want to be rid of them. Want drives the purchase process.Given American’s obsession with appearance, the value of improving appearance would be very high. Again this value would primarily be ego (I look better) and social (others think I’m younger). And one would pay for it. As the case indicates the cost of Botox is quite high and unlikely to be covered by insurance companies for cosmetic purposes. The Botox example illustrates want and need are quite different and they affect value. Unfortunately many U. S. consumers place a higher value on ego and social wants than physical needs which accounts for the run-away success of Botox. . When Allergan sold Botox as a specialty drug for ocular problems, what marketing management orientation was it employi ng? When it sells Botox as a cosmetic treat- ment, is it employing the same or a different orientation? One could argue that Botox as a specialty drug for ocular problems illustrates the product concept. The focus of the company was on eye and skin treatments. Thus, it developed products within those categories and sold them on a product need basis to doctors. The success of Botox cosmetic has forced the company to become more marketing oriented.The company is now focusing on target markets and developed promotional efforts aimed at final consumers as well as promotion to doctors. The company has found a new use for an existing product that lies outside their tradition product focus. 3. When doctors treat patients with Botox in their office, is that an example of a selling concept or marketing concept? When they hold parties for patients in private homes? The answer to these questions depends on what the Botox is used for and the motivations of the doctors.When doctors are prescribi ng Botox for ocular problems, this would seem to be the marketing concept because they are focusing on the needs of the consumer. The same could be said for Botox cosmetic. Parties, however, seem to be different. Here the doctor’s motivation seems to be on selling a greater quantity of the product. That resembles the selling concept. This is not a focus on the needs of individual consumers as treating individual consumers in the office would be. The goal seems to be to increase revenues by cutting costs and serving multiple customers at once. . Apply the concepts of customer lifetime value and customer equity to Botox. How do doctors and Allergan improve the way they manage customer relationships? Because customers need an on-going series of treatments, Botox has the opportunity to provide lifetime value over and over. The value added will depend on how well Botox continues to work and aging consumers’ desire to appear young. The efficacy of Botox over time is a proble m for Allergan. At this point, no one knows how Botox treatments will work over a period of years. Will their effectiveness decrease?Are there side effects, unknown at this time, to continued use of Botox cosmetic? Eventually, consumers may be more willing to live with their wrinkles and/or tire of paying for Botox. One advantage that Allergan has is that many consumers may only recognize the Botox name with the result that loss of efficacy will not affect sales of other Allergan products. Consumers may be quite willing to buy other Allergan products even if they become disenchanted with Botox. The issue of efficacy affects equity. If the brand does not continue to work, it loses equity over time. Equity represents the brand’s share of the consumer.If Allergan built a strong corporate brand, it could have more equity with the consumer who buys a variety of Allergan products. On the other hand, having individual brands for various products avoids negative brand carryover. 5. H ow does Allergan connect with its customers (doctors)? How does it connect with final consumers? How does it connect with the world around it? What could it do to improve these connections? Doctors: Allergan has beefed up its sales force to increase promotion to doctors and developed clinics in which doctors are taught the appropriate use of Botox.Final Consumers: It has increased advertising to final consumers. Allergan has developed Web sites that target both doctors and consumers. This is especially the case for Botox. When one goes to the Botox Web site, one finds information for doctors (more technical information on the product and how to prescribe it) and information for final consumers including how to find a physician—especially important because final consumers cannot buy the product directly. The site for consumers shows results, give beauty tips, and is fairly interactive as consumers have the opportunity to participate in surveys and polls and view the results.Th e information is much less technical and much more oriented to appearance. Global: The Allergan Web site (www. allergan. com) first pops up asking the viewer to pick a country. Choices are France, the United States, Germany, Japan, the United Kingdom and Canada. Although the Internet is a major means of promotion for Allergan and Botox stimulating demand from both consumers and doctors, Allergan seems to be making a major push primarily in the more economically advanced countries around the globe. This is logical for a company that has only recently begun to grow.It is far from saturating global markets and would do well to deal initially with more affluent markets as many of its products are expensive. To improve its connections, it could develop Web sites for more countries and cross-sell more products. A logical product extension might be skin care products. At present, it is suggesting the use of various types of skin care products, but it would seem that a line of Botox skin pr oducts would sell very well. This could increase the equity of the brand and strengthen the relationship with the consumer. Teaching SuggestionsIn assigning this case, ask students to read it and to think about the societal issue. Should a company market a product such as Botox for what some consider a seemingly frivolous use? This should stimulate students to begin thinking about the value of the product and the impact extension marketing of it has on consumers. In class, begin the discussion by asking students what they knew about Botox before they read the case. This should illustrate the value of publicity and also the potential for misunderstanding the product and naturally leads to questions about the value of the product—what it consists of and how that affects satisfaction.You might follow the order of the questions at the end of the case. When you get to the last question, go to the Web sites (www. allergan. com and www. Botoxcosmetic. com). Work through the Web site and focus on the differences in the â€Å"pitches† to final consumers and doctors. This will provide plenty of opportunity to discuss the stimulation of wants, relationship with customers, etc. At the end of the discussion, you might ask students how they feel about the extension promotion of Botox. Should it be heavily promoted for cosmetic purposes?Is doing so good for society? The class might even be divided in those who favor heavily promoting Botox and those who don’t to debate the issue. It’s important to emphasize the needs and wants of consumers as part of a social system. There is always an opportunity cost to buying Botox. If consumers are spending so much on it, what are they not buying? Should this product be promoted to consumers with incomes of $50,000 as opposed to $150,000. What is the spillover impact on consumers with lower incomes? Would that be detrimental to such consumers? Society?

The Effects Of Alzheimer s And Dementia Among Elderly...

Introduction: Alarming statistics project that by the year 2050, an estimated 115 million people globally will be diagnosed with Alzheimer’s disease. In 2011, the cost of Alzheimer’s care in the United States exceeded $130 billion (Trivedi, Bijal, 2012). Approximately 90% of older nursing home residents are estimated to have a psychiatric disorder which includes Alzheimer s disease (Curlik, SM, et al, 1991). In 2003, the report on the President’s New Freedom Commission on Mental Health, Achieving the Promise: Transforming Mental Health Care in America, recommended that mental health must be addressed with urgency in light of the prevalence of increasing diagnoses of Alzheimer’s and dementia among elderly populations ( â€Å"President s New†¦show more content†¦Type 2 diabetes is associated with poor sensitivity to insulin. This had led some some researchers to suggest that Alzheimer’s disease may in fact be another type of diabetes (Trivedi, Bijal, 201 2). Discussion: Alzheimer’s disease is characterized by the development of plaque or protein deposits in the brain, especially areas associated with memory. Brain neurons collapse, crumble, and lose connections with other neurons which causes disorientation, confusion, erratic behavior, and partial to complete memory loss. (Trivedi, Bijal, 2012). While a poor sensitivity to insulin is associated with type 2 diabetes, some researchers including Dr. Suzanne de la Monte, a neuropathologist at Brown University in Providence, Rhode Island, have suggested that Alzheimer’s disease may in fact be another type of diabetes. If these scientists are correct in their suppositions about diabetes and dementia, immediate and troubling concerns are going to present overwhelming challenges to the medical and senior care systems. Ewan McNay, of the University of Albany in New York states that â€Å"if the epidemic of type 2 diabetes continues on its current trajectory, it is likely to be followed by an epidemic of dementia† (Trivedi, Bijal, 2012). Alzheimer s disease is increased in individuals with diabetes. Higher glucose levels in individuals without diabetes has also been associated with elevated occurrences of Alzheimer s disease. These findingsShow MoreRelatedMental Health Disease Of Alzheimer And Dementia2002 Words   |  9 Pagescombination that is associated with distress and/or impaired functioning† (p. 2333). Mental health has become an increase concern in the vulnerable elderly population across the nation. Two of the major mental diseases that are prevalence in the elderly population are Alzheimer’s and Dementia. Alzheimer and Dementia are both diseases that affect the elderly population across the nation by declining loss of intellectual functioning. 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